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13. Black Women Faced A Catch 22 With Whitening Creams
With Jim Crow laws deep in effect during the first half of the 20th century, black women found that if they used bleaching creams to lighten their skin, their quality of life would slightly improve. They could attain better jobs, apply for better apartments, and be treated with a little more respect while out on the street.

The whitening cream ads from that time reflected the pressure to appear lighter, where they depicted frazzled, unkempt looking black women being made over into polished white women. But many in the black community disapproved of this practice, feeling that it was an act of self-hate and succumbing to racism.

(And this problem still persists today — just take a look at Sammy Sosa and the culture of colorism.)