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24. Clairol Had To Use Moms To Re-Market Hair Coloring
Up to the 1950s, a woman who colored her hair was seen as a tart. So when Clairol came onto the scene, it knew that it had to completely rewrite the reputation of hair coloring in order to become a success. Clairol achieved that with the campaign "Does she or doesn't she...only her hairdresser knows," which insinuated the color came out so natural that only a colorist would be able to spot that it wasn't. 

The brand then used moms in all of its ads, where the woman's hair matched her kid's perfectly, making it look natural. It completely revolutionized the hair coloring market, but Clairol did it by playing into the negative stigma of hair coloring, stressing that no one would ever find out.