5 Hair Care Tips You Need to Read if You're Thinking of Going Platinum

5 Hair Care Tips You Need to Read if You're Thinking of Going Platinum
(Credit: Kh-Jj/Bauer Griffin)

Rita Ora tends to change her hair color as often as she changes gowns. Case in point: Just a few weeks ago she was rocking candy color strands, now she's gone back stark white. We can't be the only ones who wonder how her hair still manages to look so healthy. That's where Ken Paves comes in. The hairstylist to the stars and author of You Are Beautiful: A Beauty Guide for Real Women recently shared with the Los Angeles Times his top tips for moving your mane to platinum. Bookmark this page if you're thinking of playing hair hue switcheroo!

1) Test it out. "Going platinum is a huge commitment," says Paves. "This is not a one-time date; this is a relationship... Once you go to a color like platinum it's going to take a while to go back." Translation: Wear a platinum blond wig for a few days to see how it works on you. You'll essentially get an authentic experience without the actual responsibility.

2) Make sure your hair is healthy.
 Flaxen strands show damage more than any other color, so make sure your hair is in the best of health before you consider lightening up. Paves also recommends being up front and honest with your colorist about your hair history, as an expert will know if your hair has been chemically processed "to such an extent you can't go platinum."

3) Know that it takes time (and money). If you're already blonde, like say, honey or ash, you can potentially go platinum over the course of several hours. But if you're a brunette or a raven, it'll take a few sessions to get to your preferred shade. And you should definitely have a professional do it for you—the DIY boxes of color available in the drugstore usually aren't strong enough to lift dark strands. "Darker, coarser hair or hair that's been chemically treated can take two, three, four to five times to lift, requiring up to two weeks between sessions," adds Paves. 

4) Customize your color. Platinum isn't a one shade fits all color. Icy white to almost-gray looks good on some complexions, while buttery bleach tends to work on darker skin tones. Whichever shade you choose, your colorist should tone it to personalize the hue for you. "Toning it afterwards is about customizing the shade to enhance your complexion," says Paves.

5) Make time for maintenence. Once you go platinum, turn up the deep conditioning and turn down the heat and over-styling. "You don't want to perm it, flat iron it, press it, stretch it, burn it, blow dry it and wash it all of the time," says Paves.
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