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Have you ever endured an icy ending to your shower to give those locks some extra luster? Splurged on a ridiculously priced moisturizer? Denied yourself some delicious chocolate for the sake of clear skin? There are a lot of crazy little things we do in the name of beauty, but they're not all necessary. In fact, some can be counterproductive or even harmful.

Unfortunately, misinformation runs amuck in the industry—who do we believe? The marketers? Our hairstylists? Our moms? It’s time we get the facts straight from doctors and scientists. Read on for some widely held beauty beliefs that are actually bunk. These revelations will save you time and money.