Everyone Is Freaking Out Over Rihanna's MAC Lipstick

(Photo by Getty)

Rihanna's "RiRi Woo" lipstick — her take on MAC's iconic blue-red "Ruby Woo" hue — officially went up for grabs at noon today, and OMG everyone is freaking out. Or so Twitter and MAC's website would have us believe.

This is what our check-out screen has looked like for the past 20 minutes.

Apparently, that's nothing, though. This girl's been waiting an hour...

And this girl had to wait two hours to get her hands on RiRi's goods.

#RiRiWoo is also now trending on Twitter, where you can find bits of advice like:

Others are posting their strategies:

After 40 minutes of waiting and working on this story, RiRi Woo has... SOLD OUT.

Cue the all of the freakouts.