Kate Upton Would Like to Remind You About the Importance of Manscaping [VIDEO]

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Dudes of the world listen up: Kate Upton has a crucial PSA (package shaving announcement) she'd like to share — it's "very important" that you groom, ahem, "down there."

The two-time Sports Illustrated cover star — but really, who better to spread the message of a good bikini wax, sorry, Bro-zilian than a swimsuit model? — shares these wise words of wisdom in her new ad for Gillette's Fusion Pro-Glide Styler, a trimmer-razor hybrid originally marketed back in 2012 for, you know, faces.

In the print ad, her message is revealed via video after scanning the below QR code. (Sorry for the spoiler, whoops.)

The friendly hygiene reminder doesn't end there, though. There's a TV spot, too — in which New Girl's Hannah Simone and Identity Thief's Genesis Rodriguez also sound off with their thoughts on the, uh, issue.

Dare we even ask what your stance on manscaping is?