(Photo by PacificCoastNews.com)
Kim Kardashian at her Pure Honey fragrance shoot (WWD)
Pure Honey, an eau de parfum containing raw wild honeycomb and rose notes, is due to hit shelves worldwide this September, reports WWD.
In between face-timing at Haute Couture shows and going on $65,000 Cartier shopping sprees with Kanye in Paris last weekend, Kardashian managed to squeeze in some time for the fragrance's photo shoot, where she gave the trade publication the scoop on the new scent.
“This one to me represents pure femininity; it’s really warm and inviting,” she said.
Kardashian also had a hand in the creative process. “I am super involved from start to finish — on bottle design to ad campaign. I had this really great honey idea, so we moved away from just florals,” she continued.
The Great Honey Idea of 2013, we expect, probably stemmed from the Kardashian sisters' Khroma beauty line, which has a range of honey-infused lip glosses. (Psst... They're hitting Ulta stores this month!)
(Photo by StyleBistro/Lindsay Schallon) Khroma beauty products
As for the ad campaign, which was lensed by photographer Nick Knight, it will feature a (pregnant!) Kardashian in an ethereal, blush-toned long-sleeve dress with a boob window dramatic cut-out at the chest.
Pure Honey will cost between $55 to $68 and will be carried at Lord & Taylor and Belk stores nationwide. No word yet on if a baby version is in the works...
Check out Kim Kardashian's lookbook here: