(Photo via YouTube)
Out this month is Almay’s new Color + Care Liquid Lip Balms, a collection of 10 brilliant, happy-go-lucky hues that may look like glosses—everything from the wand applicator to the stay-put color makes it appear so—but once applied, provide the instant lip-quenching hydration of a balm. (Plus, non-sticky!)
And who better to represent such vibrant and bubbly shades, than the bubbliest of bubbly, Kate Hudson?
In honor of the balm's official launch, Almay released this behind-the-scenes video from Hudson's photo shoot. Watch along as the actress gets goofy, professes her serious devotion to a good lippie—"I re-apply lip balm probably as much as men think about sex," she says—and looks all around adorable/glamorous on set.
Almay’s Color + Care Liquid Lip Balms are available in drugstores nationwide for $6 a pop.