(Photo by Getty)
Lucy Hale for Mark (courtesy)
This morning, Mark Cosmetics—one of our favorite affordable hybrid beauty/fashion brands that's owned and operated by Avon—announced Lucy Hale as its newest beauty brand ambassador. (Before Hale, the spot previously belonged to Lauren Conrad and Ashley Greene.)
In the role, the Pretty Little Liars star will rep both Mark and Avon in magalogs, and she'll serve as the spokesperson the m.powerment by Mark campaign, Mark's initiative focused on breaking the cycle of dating abuse and partner violence against young women.
“I’m incredibly proud to partner with a brand that is as passionate about empowering women as I am,” Hale said in a statement. “I’ve been a fan of Mark’s products for years, but it was important to me to work with a brand that is truly about beauty on the inside and the outside.”
Check out the video promo for her new reign as a Mark girl, below.
Now please excuse us while we track down the secrets to her ah-mazing smoky eye... kbye!
See all of Lucy Hale's best beauty moments, in our gallery: