Coco Chanel Made Sunburns Popular
Women tried to avoid tanning as much as possible prior to the 1920s, mainly because only working class people who worked outside had tans. But when Coco Chanel fell asleep on her yacht when she was sailing on the French Riviera, her sunburn immediately came into vogue. People decided that a tan symbolized a person was wealthy enough to go on vacation — whether that was to Florida or France — and makeup brands started putting forth fake tanners to meet that demand.
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