(Source: Zip Depilatory Powder)
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Armpit Shaving
Shaving one's armpits prior to the 1920's was the equivalent of shaving off one's eyebrows in 2018. It seemed totally unnecessary and even a little bit weird. The trend all started thanks to Gillette. The brand was the official razor of the US army during WWI, and when the war ended they wondered how they could keep their sales up. The answer was to sell to women.

So teaming up with fashion magazines like Harper's Bazaar, they began peddling the idea that the new sleeveless fashions of the 1920s called for women to buy razors and start shaving off their underarm hairs!
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