Prev 27 of 29 Next
Racist Whitening Creams
While the 1920s gave us famous and much-celebrated black entertainers and celebrities like Josephine Baker and Louis Armstrong, that didn't mean society had set aside its racism and accepted people of color as equals.

The lighter you were, the more opportunities you got, and because of that many whitening and bleaching creams hit the market. Their names and adverts made it very clear that whitening one's skin was directly linked with prejudice, where the brands had names like "Black-No-More" and ran ads that showed frazzled-looking black women being transformed into polished white women.

While many African American newspapers and women's magazines opposed the practice of bleaching and what it symbolized, just as many people chose to partake in it in order to improve their quality of life.