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Deodarant Became A Thing
Prior to the Gilded Age, body odor was seen as a natural and unavoidable thing. Deodorant was seen as a doctor's territory, and most people didn't worry about getting their pit stains or smell under control.

Things changed in the 1920s, though, when a high school student decided to build an empire out of Odor-o-no, her new deodorant product

Creating an ad that played out a melodrama, she knew that the only way to sell her product was to market it to women as a beauty staple, not a prescription. And more than that, she needed to hit them where it hurt most: their love lives. 

The ad painted a picture of a woman falling in love with her beau in a moonlit garden, but just as he gathered her close to kiss, he was hit with the smell of her B.O. and recoiled away. It was every woman's worst nightmare.

And just like that, the fear of stink entered society.