Brand Spotlight: Emma and Sam

This T-shirt label is anything but basic.

Emma & Sam Instagram Tee, $120; Mesh V Tee, $64; and Lace Hi Side, $88; all at emmaandsam.com
Emma & Sam Instagram Tee, $120; Mesh V Tee, $64; and Lace Hi Side, $88; all at emmaandsam.com
(Source: Emma & Sam)

Not all T-shirts are created equal. Case in point: Emma & Sam. Cut in ultra-relaxed shapes with funky details—from mesh panelling ($58) to sassy screen-printed sayings ($68)—these aren't your average tees. 

The innovative shirt brand has been making closets more interesting since 2004, creating designs exclusively for LF stores, a super-trendy boutique with locations scattered across the US. However, the LA-based label just recently launched its e-commerce site in November, making the playful creations available online for the first time ever. 

We absolutely adore how the easy-going silhouettes make any girl look instantly cooler. Some of our favorites on the site include a boho lacy scoopneck ($148), a girly long-sleeve shirt dress ($64) and an edgy mesh tee ($68). And we're not the only fans: YouTube beauty guru Maddi Bragg picked out her favorite styles for the company's latest campaign.

Brand Spotlight: Emma and Sam
(Source: Emma & Sam)

Head here to check out the entire collection and shop the fun basics for yourself.

Proponent of ice cream for dinner, colored eyeliner and Irish exits. Follow me on Instagram and Twitter: @dana_burke Follow me: Twitter
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