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6. Diddy
Diddy has changed his name more often than we can count, but his clothing line Sean John has remained the same. The fashion line launched in 1998 but kept going strong—Diddy even won Designer of the Year at the Council of Fashion Designers of America Awards in 2004. In 2010 Sean John and Macy's agreed to a deal in which Macy's would be the sole distributer of the fashion line.