Big news out of Paris today—WWD is reporting that Hedi Slimane, who recently took the reins at Yves Saint Laurent, intends to change the name of the storied fashion house to Saint Laurent Paris.
According to the report , "the new branding is expected to be introduced in the coming months and should be in place by the time Slimane's first designs for Saint Laurent, for the spring 2013 season, hit the sales floor." For fans of the iconic YSL logo, there's no need to worry—it won't be going anywhere, at least not anytime soon.
Slimane, who became best-known in the late-1990s and early-2000s for nearly single-handedly revolutionizing menswear—his work at YSL Rive Gauche Homme and Dior Homme made the skinny suit-slash-skinny jeans look happen—is "keen to thrust Saint Laurent into a new era," says the WWD report, which does not include an interview with the designer. Slimane is keen to recapture "the impulses that inspired the founder to launch the Saint Laurent Rive Gauche ready-to-wear line in 1966—among them youth, freedom, and modernity."
What do you think about this imminent name shake-up at Yves Saint Laurent? Which name do you like better—'Yves Saint Laurent' or 'Saint Laurent Paris'? Let's put it to a vote, shall we?