Lana Del Rey Will Model for H&M This Fall!

(Photo courtesy of H&M)

Lana Del Rey (FameFlynet)
The Swedish retailer left us speculating for quite some time, but H&M finally confirmed that indie songstress Lana Del Rey will star as the face of its fall collection—and she'll be taking a victory lap in the retailer's winter campaign, too.

According to British Vogue, H&M's fall collection features modern, feminine pieces with a soft attitude, like the fuzzy pale-pink sweater that's styled in the fall ads.

It's no wonder the brand closed in on Lana—her signature retro look and long, voluminous locks make her perfect for the part. Can you believe this is her first modeling gig? The girl's a natural.

(Photo courtesy of H&M)

What do you think of H&M's decision to book Lana? Are you obsessing over it as much as we are?