(Photo via Zara)
Zara struggles to find an American audience due to its small sizing (Zara.com)
According to an article on Coco Perez, the fast-fashion Spain-based retailer is struggling to find an audience in the States, thanks in part to its contemporary (aka ultra-slim) cuts.
While women in metropolitan areas are quick to squeeze their way into the brand's itty-bitty fits, a source notes most Americans are hesitant to jump on the Zara bandwagon and prefer "classic, roomier clothes."
Part of the issue lies in vanity sizing, the practice where American retailers label a true size 8 as a size 6 to make us feel better about buying. (Which, well, actually works. And, hey, we're not complaining.) Zara, instead, adheres to standard European sizing methods.
What are your thoughts on Zara's slim sizes? Should Zara accommodate cuts that better represent American body types? Weigh in with your opinions in the comments below!