(FameFlyNet) Katie Holmes leaves the Style Awards in New York on September 5, 2012
Katie Holmes at the Style Awards in New York (FameFlyNet)
"When you go in and you show your clothing, you think that they're going to buy the whole collection," she told the trade paper. "And when they don't, you're like, 'What do you mean? It all goes together. So what do you want me to do with this?' So that was new, but I think that's kind of a life thing—'What, you don't want all of me?'
The starlet-turned-designer is set to stage the first fashion week presentation of her Holmes & Yang label next week. The collection is priced solidly for the luxury market—at between $700 and $2,000 at retail. Holmes created the label in partnership with her longtime stylist, Jeanne Yang.
"We've been very gradual from the beginning, and part of that has been because we've wanted to take the time to get to know the business, get to know the right stores—and, most important, to get to know the customer and what she needs," Holmes told WWD.
"When Jeanne and I decided to do this—we're both mothers; our daughters are very good friends—and I said, 'Jeanne, this has to be something that we enjoy, because we want to do it with our girls here.' We started off because we wanted to have shirts that were well-made and went with everything," Holmes said. "I just want something I can wear all the time and nobody's going to say, 'Oh, I saw that yesterday.' We try to make beautiful things, and we're not so trend-driven. We try to do a touch of rock 'n' roll with our stuff, but keep it very classic."
Are you excited to see what Katie Holmes and Jeanne Yang come up with for their first New York Fashion Week presentation? Tell us what you think about celebrities-turned-designers in the comments section, below.