First Look: Joie's Gorgeous Fall Campaign


Joie just announced its Fall 2013 campaign, and we got a first look!

We've been obsessed with this Southern California-based line for years. Why? Because the brand stocks some of the most beautiful blouses, easy dresses, and colorful accessories. It's no wonder that celebs like Jessica Alba, Drew Barrymore and Kate Bosworth are all massive fans!

So, when we had the chance to catch a glimpse of Joie's new campaign starring fashionistas Poppy Delevingne, Julia Restoin Roitfeld, and Anouck Lepère, we got crazy excited. And had to share it with you!

"For the Fall 2013 season, we imagined our 'Joie' girl in a rich, romantic setting," says Serge Azria, CEO and Creative Director of the brand. "Our concept has always been casual, comfortable and luxurious, with each of these women emodying that idea." We couldn't agree more. How totally chic are these ladies in the campaign?

Check out the behind-the-scenes video, below. And start saving, you'll be able to shop the entire Fall collection soon!