Vera Wang Was Just Kidding About That Whole Wedding Dress Try-On Fee Thing

(Getty Images)

Earlier this week, Vera Wang came under fire for charging brides-to-be nearly $500 just to try on wedding gowns in her Shanghai store — a move meant to deter counterfeiters. The surcharge was criticized as being discriminatory because it's only applied in China.

So today, thanks in part to nearly 2,000 comments on China's Twitter-like platform, Weibo, Wang abolished the fee. "We wish for all Vera Wang customers to enjoy the same standard of excellence worldwide. Treating our customers in a fair and equitable way remains a priority," the designer told WWD.

Apparently, there was another reason for the fee, too. As a staffer at the Shanghai store pointed out, "A lot of high school and college students were coming here and weren't serious about buying a wedding dress." If college students can't relieve a little exam pressure by marching into a bridal shop, demanding to try on the most cupcake-y dress, and trying to keep a straight face while making up some ludicrous story about their fake fiancé, then what kind of world do we live in?
I'm the Senior Associate Editor at StyleBistro. Follow me: Google