(Courtesy of Target)
Leave it to Target—king of major designer collaborations—to figure out a unique way for shoppers to engage with its merchandise.
The retailer filmed a shoppable short movie, starring big name actors like Kristen Bell, Nia Long, and Zachary Abel. The short romantic comedy, Falling for You, was directed by Phil Abraham of Mad Men and styled by celebrity stylist Jen Rade. The film features more than 140 Target fall fashion and beauty items that customers can browse, share, and shop in a new and exciting way.
To make it even more exciting, Target broke the film up into three five-minute episodes that will be released on October 2nd, 4th, and 9th and will remain online until October 31.
You can watch Falling for You's trailer, here:
What do you think of this new interactive form of shopping? Will you watch Falling for You when it airs? Let us know in the comments!