Major Changes Happening at Joe Fresh
Find out what's coming next for the brand.
Joe Mimran, founder and the Joe of Joe Fresh, will step down from his role as creative director by the end of the week. He'll remain a brand ambassador while Mario Grauso, president of the Canadian fast-fashion brand, will take his place.
Mimran launched the brand in 2006 and it has since become a go-to for quality basics at affordable prices. That won't change with the title switches.
“As I step back from my day-to-day responsibilities I’m happy to pass the baton to Mario and his team — experienced hands committed to our shared vision," Mimran said in a statement. "I look forward to seeing the continued growth of Joe Fresh as we introduce this iconic Canadian brand to new markets and customers around the globe.”