At this point, most magazines have a website, but it's rare for a website to launch a magazine. Net-a-Porter, however, is getting into the print game with a new fashion glossy, set to debut within a year, Wired reports. It may seem like an odd move, but, trust us—it makes sense.
Here's why: Founder Natalie Massenet, who used to work at WWD, has always thought of Net-a-Porter as a magazine that happens to sell clothes. And she recently hired former Harper's Bazaar UK Editor in Chief Lucy Yoemans to take over the same title at the e-tailer. The pair have slowly been adding more editorial elements, like an online magazine featuring exclusive designer interviews, trend pieces, and photo shoots in far-flung locales. Seriously, look at some of the layouts currently up on the site.
(Courtesy of Net-a-Porter)
And while Net-a-Porter already has a print publication that's distributed to select customers and corporate partners, it sounds like this new venture will be on the newsstands alongside Vogue and Elle.
Tell us, are you excited for Net-a-Porter: The Print Edition? Or will you stick to getting your NAP fix online?