Hey unemployed people—good news! Last year, United Colors of Benetton founded Unhate—an organization dedicated to fighting racial discrimination, promoting human rights, and giving young generations a voice. Now, the company wants to help you, unemployed young person aged 18-30, realize your dreams and make some extra dough at the same time.
Benetton's latest campaign, "Unemployee of the Year," is for the millions of people under the age of 30 who are currently unemployed. The campaign aims to encourage dialogue about unemployment in today's economy and erase the common stigma that unemployed young adults are lazy.
Here's the deal: Benetton is asking unemployed people to submit a project proposal—or what they're calling an "un-work resume"—in his or her area of expertise. For example, an aspiring filmmaker could submit a proposal of her film ideas, and an aspiring lawyer could submit her judicial ideas, etc.
Once all entries are submitted (Deadline: October 14, 2012), the company will choose 100 winners. Each winner will receive a 5,000 euro prize. The winners will be announced October 31, 2012.
Watch this campaign video below, and enter the contest here.
What do you think of United Colors of Benetton's latest campaign? Are you unemployed? Will you enter? Sound off in the comments!