(Photo by Getty)
Sketches from Alessandra Ambrosio's clothing line (WWD)
According to a report in WWD, Ambrosio is teaming up with Cherokee to launch her own lifestyle brand, Alé by Alessandra, which will roll out in spring 2014.
“This is not a hobby for me. I’ve been a fashion model for 15 years and designing is just an extension of my career," said Ambrosio, who was recently named No. 6 on Forbes' list of top-earning models ($6.6 million last year!). "I still plan on modeling lingerie, but at the same time this is a business transition that I plan to have around for a long time.”
First starting with apparel, then moving into other lifestyle categories — jewelry, accessories, sunnies, swim, fragrance, the works — Alé will carry a range of pieces, everything from casual to day-to-night, with a beachy, boho sensibility.
In other words, they'll look something like Ambrosio's signature off-duty style:
We're not mad about it!