Underpants Alert: Calvin Klein to Air its First Super Bowl Ad [VIDEO]

(Photo via YouTube)

Calvin Klein (YouTube)
If you weren't planning to watch the big game this Sunday for, you know, football, at least plan on tuning in for this — Calvin Klein is airing its first-ever Super Bowl commercial!

According to a report in WWD, the 30-second ad is slated to run near the end of the first quarter and will introduce the world to hot abs Calvin Klein Concept, CK's newest seamless technology underpants.

“This is a significant milestone, and, as an iconic American designer brand, [we] are extremely proud to be able to debut the latest Calvin Klein Underwear campaign during the Super Bowl — the most watched television event annually in the U.S.,” said Tom Murry, president and chief executive of CKI.

Watch hunky model Matthew Terry flex his guns and make sexy eyes at the camera in this 15-second teaser:

It's like Calvin Klein almost knew we wouldn't have Tom Brady to look at this year...