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There are lifestyle brands, and then there is Goop. What started as Gwyneth Paltrow's weekly newsletter, has evolved into a massive upper-class oriented wellness empire complete with its very own summit where tickets run at $2,000 a pop.

To put it simply, Goop can get pretty ridiculous, and in more ways than just the number on the price tag. The brand has been known to make some pretty out there claims, or to promote products that definitely warrant a long, exaggerated eye roll. We compiled the crème de la crème of these absurd yet highly entertaining instances. Here are Goop's most ridiculous moments.