3. The gowns are affordable.
"The most incredible thing is the value we do offer," Molly told us.

All of the gowns in the Floravere collection are priced under $4,000. Where true designer dresses often carry 5-figure price tags, Floravere gowns are the "same quality, offered at historically impossible prices."

"With our business model, we're able to offer essentially wholesale pricing since we don't have to have the retail mark-up."