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15. @_claudiayvette
Who: Claudia Yvette, Instagram star and burgeoning YouTuber
Why you should hit the follow button: Not only are Claudia's cut crease eyeshadow skills forever on fleek, her feed is flush with matte manicure inspo, envy-worthy liquid lippie swatch shots, and intricate costume and character makeup-inspired face charts.

Image via @_claudiayvette.