What are you doing different with Girlboss?
Culture is incredibly important to me. Our team is excellent — we’re all high performers and everybody really supports one another. I like to say that this is the second brand I've started accidentally, but the first business I've started intentionally. This time I'm having intention from the beginning and not just letting things happen to me or happen to the business, but being really deliberate. Which is something that's sometimes difficult, but it's better to put the difficult piece on the front end in the beginning rather than having to figure out what to do later on, and then trying to fix a business later on.
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