Giorgio Armani Unveils Fashionable Films—and Frames—at TIFF

Giorgio Armani Unveils Fashionable Films–and Frames–at TIFF(Source: George Pimentel)As New York designers were sending their creations down the runway all week, Italian couturiers can continue to relax awhile longer before Milan Fashion Week kicks off at the end of the month. Giorgio Armani even found the time to debut a series of short films at the Toronto International Film Festival (TIFF), where stylish stars such as Jessica Chastain made an appearance last weekend before popping down to Manhattan for the city's fashionable festivities. We got the scoop on Armani's elegant eyewear that inspired his latest project.

Giorgio Armani Unveils Fashionable Films–and Frames–at TIFF(Source: Giorgio Armani)Most labels plot to get their products placed in movies, but Armani, a sponsor of TIFF, invited budding film-makers to produce original story lines around his latest Frames of Life collection. The challenge resulted in six short series, each taking place in a different fashion capital: New York (top left), Paris (right), Hong Kong, London, Los Angeles and Rome (lower left). Watch them all, and vote for your favorite, here.
Giorgio Armani Unveils Fashionable Films–and Frames–at TIFF(Source: Giorgio Armani AR7004 Frames, $260, at LensCrafters)While many of the glasses will be released throughout the fall, we tracked down these tortoiseshell frames seen in Ella, the short film shot in New York about the romance of a missed connection between two strangers. Purchase them here (also available in a lighter shade here), and keep your eye on Armani for additional styles throughout the season.
Associate Editor at StyleBistro. California native, Brooklyn resident & country girl at heart. Follow me on Twitter: @katie_ddavidson Follow me: Google
Comments