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While it’s true that some beauty buys can be all hype and no substance, it’s also worth mentioning that there are products out there that can definitely deliver. Even better, modern product formulations now include cleaner and more natural ingredients than ever before.

This idea is not just limited to skincare, either. There are plenty of makeup and hair brands delivering cleaner buys free of icky (and not to mention unpronounceable) ingredients that would make you cringe.

For some natural beauty options that offer more than just pretty packaging, here are 20 shoppable products that actually work wonders for your hair and skin.