6. Products penetrate more evenly when hair isn't soaking wet.
"Wring hair, or towel dry before applying an amount ponytail down, and then use a wet brush to distribute product evenly for best saturation and to reduce waste of product," Ab McDonald, Director of Online Education and Social Media at NEUMA, shares.

"When water is present, product cannot penetrate correctly when it comes to masques and conditioners. [With] other masques, you need 15 minutes [for them to penetrate]. With NEUMA, you need two to three. I love to use for 5 for best results," she continues.