Site Spotlight: Poshly

Site Spotlight: Poshly(Source: Thinkstock)Considering a new beauty product launches seemingly every other day, it can be hard to sift through the massive offerings and find what's right for you. Naturally, experimentation and word-of-mouth recommendations from friends and influencers are a huge help, but all of that trial-and-error testing can get expensive.

So we were intrigued when we learned about Poshly, a roughly two-year-old site that taps industry insiders such as Teen Vogue Beauty Director Elaine Welteroth, Miss America 2013 Mallory Hytes Hagan and yours truly to divulge their must-have products, then gives them away for free. Yes, you heard that right—the site routinely gives away full-sized beauty goodies from big-name brands such as L’Oréal, Benefit Cosmetics and Revlon. 

Site Spotlight: Poshly(Source: Poshly)All you have to do to enter any of the various giveaways going on at any given time is sign up for a free account, then select your desired product and take a short 12-question quiz that asks you about your beauty habits. The multiple-choice questions range from general ("Is your skin sensitive or easily irritated?") to highly specific ("Are you familiar with Lancome?") to super random ("Do you wear heels?"), but it's essentially a digitized, incentivized and incredibly addictive focus group that gathers consumer data for beauty brands. 

A countdown clock at the bottom of each giveaway page tells you exactly how much time, down to the second, you have to nab that Blow Pro Smoothing Spray. And if you really want to up your chances of scoring, say, DryBar's Big Hair Kit, you can secure extra entries by answering even more quiz questions.

Click here for the chance to win beauty loot and don't forget to enter our giveaway pick: Glo Oil Free SPF 40+ Sunscreen, worth $31 (it's a good one!).

Site Spotlight: Poshly
(Source: GloProfessional)
I'm the former Deputy editor at StyleBistro, as well as a stationery buff, skincare enthusiast and dog lover. Follow me on Instagram and Twitter: @cvelocci Follow me: Google
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