Universal Standard
Not only does Universal Standard want to get away from "plus size" and "straight size" labels altogether, but the brand will also let you see the item on your own body size so you can better picture it. "We wanted a size 26 to shop in the same way as a size 6 — using style as her only filter, and we wanted to be the ones to make that happen," the brand shares on its site.

They also have something called "Fit Liberty," which is an understanding that some women put off shopping because their size fluctuates throughout the year and they don't want to spend money on a constantly changing closet. In order to nix that anxiety, Universal Standard will send you a free size upgrade within a year of purchase, whether you lose or gain weight. Amazing.
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