Does Music in Stores Drive You Nuts? Selfridges' New Silent Shopping Concept

Does Music in Stores Drive You Nuts? Selfridges' New Silent Shopping Concept
(Getty Images) Selfridges in London

Maybe it's a symptom of my old age, but do you ever walk into a store, intent on browsing and buying, only to be driven away by some overenthusiastic cacaphony broadcasting over the PA?

For any shopper who's ever wanted walk out of a bookstore blaring dance music (I'm talking to you, fiction & literature section of the Union Square Barnes & Noble) or flee from a chain store that can't get its decibel levels in check (hello Abercrombie & Fitch), UK department store Selfridges has an experimental solution that sounds like, ahem, music to our ears.

Beginning January 11th, the destination shop on London's Oxford Street will open a "No Noise" space—a no-shoes, no-cells, and no-unnecessary noise room within its Ultralounge area. No Noise will stock a curated selection of pieces from designer labels such as Maison Martin Margiela, Yohji Yamamoto, Jil Sander and Ann Demeulemeester as well as unbranded items.

According to a report in WWD, the point is to "invite customers to find a moment of piece in a world where we are bombarded by a cacaphony of information and stimulation," and to encourage "mindful messages and meditation practices."

Totally calm, noise-free, focus-ful shopping? I can definitely get behind that. What do you think? And, we want to know—which stores in your life are the worst noise-pollution offenders? Sound off in the comments, below.
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