Eco-Friendly Chic Shopping: HELPSY

Veryan Cotton Jersey Top, $121; Freedom of Animals Meila bag, $380. Photos courtesy of HELPSYRemember the days when sustainable fashion meant shapeless hemp clothes, itchy chunky sweaters, and murky colors? That’s pretty much the same memory Rachel Kibbe, the founder of HELPSY, had when she launched her site as a sustainable e-tailer. Their mission statement: “If crunchy lifestyles and yoga pants come to mind when you think of ethical fashion, you're not alone. HELPSY's goal is to change this misconception and curate apparel and products that are as beautiful, exciting, and design-forward as they are ethical.” 

Featuring wares like super-sexy swimwear from Miss Jackson, super-luxe organic Mullein and Sparrow beauty products, and categories like “Shop Androgony,” the site delightfully turns the “crunchy” stereotype of sustainable commerce on its head.

While there are plenty of indie-infused statement pieces the site, HELPSY doesn’t skimp on everyday basics. Stylish little Bahava cap toe flats and and a boxy tee from Verayan were amongst our favorites. Offering sustainable choices in beauty, fashion, swim, lingerie, and accessories, we'd say HELPSY is certainly practicing their motto, “Do Good, Look Good”.
Miss Jackson Cover My Eyes Top, $100, and Bottom, $112; Jill Golden Continuum Pink Brass Cuff, $114

Optimono Jasper Maple Wood Sunnies, $170; Bahava Ivy Flat, $110

Mullein and Sparrow Lemongrass Mint Body Oil, $30.00, and Healing Salve, $16