The First Lady's Go-To Designer Launches a Lower-Priced Clothing Line

(Source: Brad Barket/Getty Images North America)If you've never heard of Byron Lars (above), it's about time you got to know him. The New York-based designer got his start in 1991 under an eponymous label, which eventually became his current line, Byron Lars Beauty Mark. His figure-flattering creations are beloved by bold-faced names such as Angela Bassett and Michelle Obama, who wore his A-line frocks to a White House event and a 9/11 memorial service (below), among other occasions.

(Source: Chip Somodevilla/Getty Images North America)While Lars has a mid-price collaboration with Anthropologie, entitled Beguile by Byron Lars, his new label BYRON Byron Lars, launching tonight on HSN (9pm EST), is his first foray into totally affordable territory—nothing in the 28-piece assortment tops $120. 

"It's about getting back to basic American sportswear," he says. "It's taking something ordinary in your closet and really elevating it, like a white shirt that just swadles you and gives you an hourglass figure."

(Source: HSN; Contrast Lace Skirt, $79.90; Colorblock Sweater Cardigan, $69.90)Although the everyday tops ($49.90–$99.90), dresses ($89.90–$119.90), skirts ($59.90–$79.90), pants ($69.90) and belts ($24.90) are a lot simpler and cleaner than his typically embellished fare, they share a body-consciousness that's prevalent throughout Lars's designs. "That's what I'm all about—an architecture in clothes that allows the body to shine," he declares.
(Source: HSN; Twist-Front Blouse, $89.99, Fit and Flare Shirt Dress, $119.90)The pieces, which Lars calls "thoughtful no-brainers," come in muted colors such as black, white, chambray and pastels in order to easily integrate into anyone's wardrobe, and are available in sizes 2 to 24.

You can shop the full collection online at HSN here.
I'm the former Deputy editor at StyleBistro, as well as a stationery buff, skincare enthusiast and dog lover. Follow me on Instagram and Twitter: @cvelocci Follow me: Google