Fashion Toast's Rumi Neely Debuts Her Own Line

Rumi Neely Debuts Line of Cali-Cool Separates (Source: Are You Am I Kaede Silk Camisole, $280; Kaede Silk Shorts, $280)When you're a blogger as big and badass as Fashion Toast's Rumi Neely, it's only a matter of time before you debut your very own label. And today, after a slew of brand collaborations (see: Dannijo, Sunday Somewhere, et al), Neely launches Are You Am I, her first solo design effort. 

Rumi Neely Debuts Line of Cali-Cool Separates (Source: Are You Am I Ceven Deep Armhole Tank, $90; Jonquil Tie Blouse, $260; Kaede Silk Shorts, $280)The range of luxe basics ($90–$380)—no surprise here—practically sizzles with Neely's trademark Cali-cool aesthetic. Among the seasonless, black-and-white collection, you'll find drapey tees ($110) and tanks ($90) with perfect boyfriend-y cuts; silky, lingerie-inspired pieces such as this covered-button (and bombshell-worthy) camisole ($280); and one killer lambskin mini ($380) that's destined for wardrobe VIP status.

With each piece designed by Neely and produced in downtown LA, Are You Am I is modern West Coast dressing at it's best—perfect weather and palm trees not included. 

To shop the label, head here