(Jason Merritt/Getty Images North America; Ian Gavan/Getty Images Europe)Jessica Alba and Liya Kebede are among 30 philanthropists included on TOMS Marketplace, a new e-commerce platform recently launched by the shoe brand. Each of the featured charitable companies supports various causes, and collectively, impact a vast geographic scope.
(The Honest Company)Alba realized the need for truly natural products that were safe for children while pregnant with her daughter. She founded The Honest Company with Christopher Gavigan to “redefine the family brand.” Together, they have created a line of organic baby, household, and toiletry merchandise with transparent, non-toxic ingredients and sustainable production. Additionally, they have partnered with Baby2Baby to provide essentials to families in need.
(TOMS Marketplace)Kebede, on the other hand, is an advocate for job creation in her homeland of Ethiopia. In response to extensive job loss in the country, she created Lemlem to promote the skills of native weavers. Her success in supplying handmade Ethiopian designs to department stores, e-tailers and boutiques throughout the U.S. also proved effective for preserving the cultural art of the craft.
Since creating their One for One program in 2006, which donates a new pair of shoes to underprivileged children for every pair sold, TOMS has given back to people in 60 countries and will expand their reach even further with their latest e-tailing venture. TOMS Marketplace has assembled an eclectic collection of socially-responsible products ranging from $5 to $500. The site even allows users to browse by brand, cause or region and is laid out in a user-friendly format that promotes the people being served before the products. Furthermore, TOMS has created an opportunity for consumers to make informed decisions––and a difference through their purchases.