Instagram Offers a New Way to Shop—Would You Try It?

(Source: Instagram/ModCloth)From selfie platform to street-style showcase, Instagram has proven to be a versatile force in the fashion universe. It’s no surprise, then, that the social networking service’s latest act comes in the form of a virtual marketplace.

While brands first used Instagram just to promote goodies, they’re now utilizing it to hawk them, too. There’s no snappy way to buy off a photo stream (yet), but you can connect via email, or lock-in a purchase through the comments section.

(Source: Instagram/Fox & Fawn)We have a soft spot for Fox & Fawn (@foxandfawn), a Brooklyn-based vintage boutique—but rest assured, they ship nationwide—that also stocks new clothing from brands such as Rag & Bone and Rachel Comey. Customers are first required to sign up over the phone, after which they can call dibs on anything that catches their eye on the store’s frequently updated photo stream.

There’s also MyHauteCloset (@myhautecloset), a “one stop shop closet concierge” with roots in Los Angeles, which has amassed more than 86,000 Instagram followers, all devoted to a treasure-trove of pre-owned luxe goods—think (affordable!) Miu Miu pumps and Vera Wang dresses.

Hashtags to explore: #igshop, #igshopping, #shopvintage, #onlineshop, and #forsale—though be warned, that last one could yield everything from used golf clubs to an Elmo costume, proving the method’s still got some teething problems.

(Source: For a highly-curated take on threads, follow Keep (@keep), a hot e-commerce startup that picks the trendiest images off Instagram heavyweights (a New Balance tank top that Heidi Klum can’t get enough of, for instance), then guides you where to score the clothes.

So what do you think of Instagram's evolution as a shopping platform? Vote in our poll, below:
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