The Body Is Back: Elle Macpherson's New Lingerie Line for JCPenney
The supermodel debuts an affordable, silhouette-driven intimates label for the mega-retailer today.
Supermodel Elle Macpherson is certainly no stranger to lingerie: In addition to occasionally donning it in front of the camera, the Australian beauty has also had her own line of intimate apparel, Elle Macpherson Intimates, for the past 25 years. Now, she's expanding her underpinning empire with an exclusive collection for JCPenney.
Dubbed The Body by Elle Macpherson Intimates (after the famous nickname Time bestowed upon her for appearing on the cover of Sports Illustrated a record five times), the label is centered around four bra styles ($40–$44) that offer an increasing amount of lift: the unlined Natural, the contour-hugging Smooth, the slightly padded Fit, and the plunging push-up Boost.
"What this collection specifically focuses on is the shape of your breast, so fit, silhouette, form," notes Macpherson. "Obviously the bra you choose for running errands is very different than the one you choose for going out to dinner with your husband or boyfriend. It's just different occasions."
All four styles come in multiple permutations, varied through color, pattern, and fabric, and are sold alongside coordinating panties ($12–$16) available as hipsters, thongs and classic bikini briefs.
While Macpherson promises you can expect the same attention to detail, femininity, and comfort that you'll find in her original namesake collection, there is one major difference between the two lines: price (nothing in The Body tops $44, whereas bras in the Elle Macpherson Intimates range go up to $119.95).
The Body by Elle Macpherson Intimates collection hits JCPenney stores and the department store's website today, and you can shop the full assortment here.
Scroll down to check out some of our favorite pieces below.