Style the Bump: Cupcakes and Cashmere's Emily Schuman

The busy blogger extraordinaire talks new baby, maternity musts and her favorite little indulgences.

These days, it seems like Emily Schuman's life is sponsored by the letter "B". First, there's her uber-popular blog, Cupcakes and Cashmere. Then there's her forthcoming book, Cupcakes and Cashmere at Home ($20), out May 19th, plus a specially curated Birchbox full of Schuman's everyday beauty essentials. (Look out for the box in your mailbox shortly, and snag a free copy of Schuman's book here with any Birchbox purchase more than $55). And then of course, there's her baby: infant daughter Sloan, who has already immeasurably changed her chic mama's life.

Here, we stole a few minutes with the super-busy blogger extraordinaire to hear about how she's making it all work—plus how she survived pregnancy in style. 

Style the Bump: Cupcakes and Cashmere's Emily Schuman
(Source: Abram Books)

First up, congrats on the arrival of baby Sloan! What's it like to be a brand-new mom?
"Thank you! Being a brand-new mom is intense. It’s all-consuming time, energy, attention, protection, but most of all love. I’ve always been an anxious person, but after Sloan came around, so many people have told me that I seem so much more relaxed now. It’s true: she commands so much of my mind space that I’ve just forgotten to think about the things that used to give me anxiety. I appreciate her so much for giving me that perspective."

You looked so stylish during your pregnancy. What are your tips for pulling that off?
"Thanks for the compliment, but to be honest, I felt anything but stylish at the time. I was wearing the same couple of tops and leggings over and over again, and for someone who really loves fashion, it was a difficult ten months—yes, pregnancy is ten months, don’t let them fool you. The first trimester is the hardest because I was uncomfortable in my normal clothes, but wasn’t showing enough to warrant a body-con dress. I think my best tip is to figure out what looks best and stick with it. Having a uniform is key and takes the guesswork out of figuring out what you're going to wear each day. For me, it was actually a lot of non-maternity clothes, like easy cotton dresses I already owned, boyfriend sweaters, etc."

Style the Bump: Cupcakes and Cashmere's Emily Schuman
(Source: Emily Schuman/Cupcakes and Cashmere)

Was there anyone, any brand or any website in particular that you turned to for 'bump style' inspiration?
"I loved—and still love—MotherMag and Cricket’s Circle for inspiring and well-curated stories about pregnant women and moms. I loved Hatch for its basics and James Perse for its very forgiving jersey."

What have been the key wardrobe pieces for the first few months after giving birth?
"Do pajamas count? After the first few weeks, I started to enjoy wearing jeans again, slouchy T-shirts and nothing too precious since I am always carrying around a baby."

Style the Bump: Cupcakes and Cashmere's Emily Schuman
(Source: Emily Schuman/Cupcakes and Cashmere)

How did pregnancy change your beauty routine?
"During pregnancy, I loved indulgent products. I was feeling tired and nauseated and not at all like myself so I’d allow time for long baths—I loved my Fresh bath oil—or a fun new lipstick that made me feel instantly better, like MAC’s Rebel."

A baby, a blog, a book—you’ve certainly got a full plate right now. In the little time that you have for yourself, how do you pamper yourself or relax?
"I’m really lucky to have a husband who works at home as well—it’s nice to be each other’s support system. If I really need a second, I will ask him to watch the baby and go for a walk around the neighborhood. Sometimes when you’re at home for four days straight, it’s easy to forget that there is an entire world out there still trucking along. It’s important to remind myself of that."

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