Site Spotlight: ThirdLove

(Source: ThirdLove; Lace Balconet Bra, $74; Mesh Plunge Bra, $36; Mesh Thong, $9)We know a well-fitting bra is a wardrobe game-changer. But shopping for said bra? Not our favorite pastime. You’re either getting to second base with a lingerie salesperson in a cramped dressing room or going at it solo by blindly guessing which alpha-numeric combo is right for you.

Enter ThirdLove, a genius new website and mobile app aiming to take the hassle (and mystery) out of bra shopping once and for all. Here’s how it works: Using a patented technology, the app virtually ‘sizes’ you based on two images of you in a tight-fitting tight tank top, then directs you to an array of perfect-fitting bras in just your size. (And not to worry if you’re somewhere between a 34B and a 36B—the site offers half sizes, which 60 percent of shoppers end up needing).
(Source: ThirdLove)
Once you’ve got your magic number, that's when the fun starts. ThirdLove’s collection of lace and microfiber bras come in four different essential styles—each one customizable by color, lace detail, strap and bow options. Even better: Because the styles are all designed in-house, they cost just a fraction of what you’d pay for department store lingerie, with bras starting at $39 and bottoms starting at just $9. Add in free shipping and free returns, and we’re officially bidding adieu to awkward bra-shopping for good. 
(Source: ThirdLove; Lace Balconet Bra, $74; Lace Thong, $19; Mesh Demi Bra, $59; Mesh Thong, $9)