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5 Things Athleisure Brand BELOFORTE Is Doing Right

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We all know that athleisure is having a serious moment, now more than ever. That's where BELOFORTE comes in –– because there's so much more to this successful activewear brand than just a stylish aesthetic, though I must say they've definitely got that part down.

Not only are these athleisure essentials chic, comfortable, and perfectly on-trend, but even the name itself is motivation to live a fit and healthy lifestyle.

Derived from Portuguese words, "Belo," meaning beauty, and "forte," meaning strength, BELOFORTE's message is essentially to empower women to kick ass and take names in their lives –– both at the gym and beyond. And that's a message I can definitely get behind.