This Mascara Took 6 Years and 5,000 Hours to Develop—The Brush Will Blow Your Mind

This Mascara Took 6 Years and 5,000 Hours to Develop—The Brush Will Blow Your Mind
(Danica Lo / StyleBistro) Avon's revolutionary new Mega Effects Mascara

Mark our words, Avon's Mega Effects Mascara will launch this July—and will completely change the way you think about mascara and their wands. The revolutionary new product took six years and more than 5,000 hours to develop—and the results are nothing short of amazing.

Not only does Avon's new Mega Effects Mascara feature a formula that promises to stay put for 24 hours—and is clump-proof, sweat-proof (yessss, mascara at the gym!), non-flaking, and smudge-resistant—it also features a paint-brush-bristle-combo style brush that evenly deposits a good amount of formula across all your lashes—promoting massive volume and major lengthening.

Check it out, in action:

The brush features plent of surface area, long flexible bristles that act as an eyelash comb (yes ladies, no more separate eyelash comb necessary!), and an adjustable applicator that angles to fit your needs.

Best bit? When Avon launches this product in July, it will be priced at $10—the price of a good drugstore mascara! For all that technology. We call that a deal.

This Mascara Took 6 Years and 5,000 Hours to Develop—The Brush Will Blow Your Mind

This Mascara Took 6 Years and 5,000 Hours to Develop—The Brush Will Blow Your Mind




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