Eva Mendes Will Change the Way You Think About Drugstore Makeup
Hey girl, get the scoop on Mendes' new collection this way.
Although we love a good stroll through Sephora or any department store beauty counter, we'll be the first to admit we also love a good drugstore beauty aisle. Growing up shopping the drugstore beauty options, we can't help but reminisce our favorite finds from time to time. And apparently we're not the only ones.
Eva Mendes, who also grew up shopping drugstore beauty, is out to change the way we think about mass-market beauty products. With the launch of her new makeup collection, Circa Beauty, Mendes is ensuring that everyone can get professional-quality products directly from Walgreens.
Housed in Art Deco, architectural packaging—an aesthetic aspect that was crucial to Mendes—Circa is a full-range cosmetic line that includes everything from a face primer ($14) to a lip-and-cheek stain ($13) to a dual-ended volumizing mascara with a built-in top coat ($12). But what's even more impressive than the 133-piece color collection is the price tags. With everything retailing for $15 or under, this is one drugstore beauty brand it's okay to hoard. See which products we're favoring right now, along with Mendes' own picks.
As a new mom, Mendes admitted she's coveting the concealer ($12) now more than ever. And we don't blame her.
Mendes also shared she's a big fan of cream blushes in general. One of her favorites just happens to be her own in this lovely Portofino color ($13).
Not only is the packaging simply stunning, but this Absolute Lash Icon ($12) mascara separates and coats each individual lash, thanks to its unique ball applicator design.
To ensure we're always looking fresh, a good face primer is a must. Fresh Canvas face primer ($14) creates a smooth finish and helps foundation stay true to color.
The Color Exposure sheer lip and cheek stain ($13) is a great two-in-one for on-the-go application. The lightweight stain feels comfortable but the potent color adds a bit of pop for a one-two punch.