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20 Beauty Trends That Need to Go Away in 2018

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11. Sheet Masks Won’t Be As Popular
“Although extremely popular, the benefits of sheet masks don’t outweigh traditional masks, and in some cases, you don’t get enough active product delivered to the key areas,” suggests Kimberly Heathman. “Certainly, you get more bang for your money with larger dose tubes and jars where you control the amount, and target the area of concern.”