Brand Spotlight: TROA

Brand Spotlight: TROA(Source: TROA; Cigarette Mid-Rise, $215)These days, designer denim lines are a dime a dozen. But how many can say their baby blues are made from mulberry bark? That honor belongs to TROA, a new jeans label that employs a centuries-old Korean papermaking technique to turn bark into luxury denim. (Bewildered? We were too until we checked out the beautiful explanatory video on TROA’s website).

Brand Spotlight: TROA(Source: TROA; Skinny Low Rise in Baby Pink, $215; Bootcut Mid Rise in Navy Blue, $225; Crosby Mid Rise in Rose Gold, $275)The resulting super-soft “hanjisa” fabric is hand-dyed with organic vegetal-based substances (indigo for blues, oriental brush ink for black) in a process that uses less than one percent of the water used to create traditional denim. And while yes, we love its eco-friendly attributes (it is Earth Month, after all), what we’re really crazy for is the cool cuts ($215–$275) and inventive light washes, including white, rose gold, and baby pink.

Join celeb fans such as Olivia Wilde, Garcelle Beauvais and Kelly Rutherford, and shop the collection at Barney’s and in select stores.